Improving your approach to decision making starts with understanding what may be fueling it. Our flagship tool is based on the Go/No Go Association Task (GNAT, Nosek & Banaji, 2001), developed for gaining meaningful insights into an individual’s unconscious knowledge. A 12 minute commitment of time and an immediate download of a comprehensive personalized report with a background to the measure, explanations and implications. Group profile reports are available for over 10 participants.

Assessments include:

• Gender and Leadership
• Gender and Domesticity
• Age and Leadership
• Indigeneity and Leadership
• Ethnicity and Leadership

Gaining insight into your strength of implicit association raises general awareness and increases acceptance of unconscious knowledge and potential for bias. Cognicity takes that insight further to detail implications of individual profiles for key decisions and judgements such as participation on a selection panel.